Tips for maintaining your jewellery

Jewellery is something women consider as a fashion icon and social status. There are many proofs that people used to wear jewellery to enhance their beauty during ancient times. Even today the demand for jewellery keeps on increasing. A lot of people are now purchasing gold ornaments online. But how can we maintain the ornaments that we purchase? Here are some tips to maintain your jewellery. Storage Be careful about where you store your ornaments. Don't throw the ornaments all together in a drawer, Make sure to use the boxes and padding that you get while buying the ornaments. This can prevent the jewellery from scratches. Also, pearls draw moisture from the air, so keeping them in a dry area can result in cracks. Cleaning Make sure to only use mild soap and soft brushes while cleaning your ornaments. Also rinse off the soap thoroughly after cleaning. Store away from chemicals Contact with chemicals can result in discoloration of the ornaments. Make sure that your precious ornaments are stored away from harmful chemicals. Light and Heat Continuous exposure to light or heat can result in fading. Some pearls may end up getting bleached or darkened. Avoid overexposure of ornaments to light or heat. Keep these things in mind when you buy your favourite necklaces and gold bangles online. The demand for gold will keep on increasing with the coming years. Take good care of your jewellery so that it can be an asset to you and your next generation. 

Changing Jewellery Shopping Trends In India

The only thing that helps you to make a first impression on anybody is with your dressing and ornaments. We have been using ornaments for enhancing our beauty for centuries. With all these years many trends have come and gone in the jewellery designs. Earlier the designs became popular very slowly. But nowadays, everyone is a constant observer of many fashion shows and fashion channels. Hence, new trends and designs are picking pace quite easily in the market. The main game changer that took place in the jewellery market is the coming of online shopping. A lot of people are now into buying jewellery online. People who only used online shopping for purchasing electronic items, clothes etc are now also buying ornaments online.

 In 2014 India has bought 662 metric tonnes of gold jewellery which valued $26.9 billion. In India buying gold ornaments were always a part of a tradition, But what made India shop gold ornaments online? Let’s consider some factors. 

Availability

 All most every new designs and trend in jewellery are now available online. People find it easy to browse through different ornaments than going to a retail jewellery shop. 

Affordability.

 Many ornaments are also much affordable online. This has made a huge percent of jewellry lovers to move into the world of online shopping. 

Saves time. 

Time is always an important part of life. Buying your favourite ornaments online will save you a lot of time which can be used to do other things you love. 

Chungath Jewellery is a leading brand in the jewellery market with more than 100 years of experience in craftsmanship. With the latest ornaments collection, you can now also enjoy gold necklace online shopping with Chungath Jewellery.

Gold - The traditional treasure of Kerala.

The god’s own country is also referred to as ‘gold's own country’ purely due to Malayali’s inordinate loyalty to gold.Buying and wearing gold jewellery has been part of a culture and tradition in Kerala. Gold is an extremely sentimental part in certain traditions, they pass gold jewellery from generation to generation.

Women in kerala carry gold jewellery as a token of pride and also it is a good investment option. Even today, every bride of Kerala loves to have at least one piece of traditional temple jewellery or antique jewellery in her jewel box. These fine pieces of artwork and divinity showcase the wonderful craftsmanship of Kerala's goldsmiths. ‘Kasu mala’, ‘nagapada thali’, ‘mullamottu mala’, ‘manga mala’ are the oldest pieces of jewellery collection that displays timeless tradition with a vintage finish. In “Chingamaasam”, which marks the beginning of wedding season in Kerala, the jewellery groups try their best to make the most authentic designs from Kerala’s traditional jewellery collections. There are many different gold jewellery options for people despite their interests, taste, and personality. Gold jewellery is not only a fashionable ornament it’s also an investment, so one should be totally sure about the quality and purity of the gold you are buying.

Nowadays, customer's buying behavior has changed online. Both younger and older consumers are purchasing jewelry online.No matter what is today’s gold rate, buying online is a convenient and comfortable option for the new generation. Many stores, including Chungath Jewellers, are selling their lovely gold ornaments online. We express ourselves with an array of jewelry made with perfection by experienced craftsman using superior quality precious metals and keep up with the latest fashion. For working professionals it is certainly not possible to wear heavy and chunky gold bangles for work, so professionals often opt for delicate white gold bangles, lightweight gold bangle designs with gemstone add-ons via gold bangles online shopping.