Traditional Gold Jewellery

Indians are a people who look forward to the future, strive towards it, and yet hold our culture and tradition close to our hearts and lifestyle. This can be seen in our fashion choices as well, especially on important days like festivities, functions etc. No matter what you wear on a day to day basis, on a special occasion you still go back to your roots and wear a choli or a saree with traditional gold ornaments.

This is mainly because we believe they are special and traditional gold ornaments are auspicious and bring in luck and prosperity. Our love for age old designs and antiques remains constant but the way we shop them has changed drastically over the years. From many small jewellery stores on a street to jewellery shopping complexes to online jewellery shopping. Now you can find the best designs in gold necklaces online. You don’t have to hop from one store to another in search for those perfect pair of ear rings, you can now easily shop gold earrings designs online At our online jewellery shopping portal you can find a wide variety of jewellery under different categories like earrings, bangles, rings, necklaces etc. under many different collections based on make and style. Our website is user friendly and easy to navigate, that you can find any piece within minutes.

We understand you hesitate to shop wedding jewellery online because of the large sums of money the transaction requires. But you needn’t worry, because we have integrated safe payment gateway in our website that you can pay us online directly in seconds. So why wait, try online jewellery shopping today!

Gold Ornaments

What will be the first thing that comes to your mind when you hear about gold ornaments?  It could be the stoned ashtalakshmi bangles passed on by your grandma which is now safely residing on your bank locker!  Or, the wedding jewelry sets presented by your father for your wedding. It can also be the gold birthstone ring gifted by your husband for your first wedding anniversary. Gold always evokes the nostalgic feeling and it has been remaining as a symbol of nostalgia for centuries.

There is a very strong emotional factor attached to the buying of jewellery. An antique gold pendant may be nothing but a gold ornament. Of course we are respecting the economic value of it!  But for you it may be more than that. It can be is a long cherished family heirloom for you because of your emotional attachment to it. Have you noticed something? The feeling of nostalgia can bring people more closely. Many studies related to nostalgia as a psychological resource proved that it can make us feel safe and loved. More than a mere reminiscing, nostalgia is a feeling. Or may be much more to it! We often feel happy and comforting while nostalgize. In the time when we experience the feeling of nostalgia, we have higher self-esteem, feel closer to loved ones and feel that life has more meaning.

Nostalgia is as a longing for a home that no longer exists.  It is a sentiment of loss and displacement, but it is also a romance with one’s own phantasy.  Early this year, The House of Chaumet, the oldest luxury Jewellery house in France which founded in 1780 organised ‘Une Education Sentimentale’, a romantically titled jewellery exhibition in Paris. During the event, Chaumet showcased a series of heritage jewellery brands along with its contemporary creations, neatly linking archival pieces with new designs, antique gold pendants delving into the house’s long and storied past while introducing a new range. The exhibition evoked the French nostalgia. They remembered Napoleon and Josephine who appointed Nitot, the founder of Chaumet’s founder, as her official jeweller in 1805. It was also an ode to lovely old French traditions of the gifting of jewellery to mark birthdays, engagements, anniversaries and other occasions of sentiment.

Every person has at least a few find or precious memories which can be used as a source of nostalgia. For many it is much associated with their gold and diamond jewellery. The nostalgic feeling while seeing it or remembering about it, make them by more positive in their life.

Traditional Kerala Ornaments

Indian weddings since time immemorial has been a colourful and vibrant affair, more so in the south, where weddings are filled with religious rituals, prayers …. And ofcourse gold. Though some find the brides covered with gold as a waste of money, south Indians don’t, and all for a good reason so. The gold that bride wears on her wedding day is seen as her parents’ blessing for her long and happy marital life. In south Indian weddings especially in Kerala main attractions are traditional Kerala jewelleries such as nagapadathali, sarapoli mala, palakka mala, pavithrakettu mala etcThe gold is seen as auspicious and are placed highly in all the rituals as well. So that they are not even worn on the legs (anklets are usually made with silver).


We often see that when we say ‘He is a south Indian’ people often take it as ‘He is Tamil’. The image of a south Indian is deeply etched in the minds of others as a Tamil Brahmin. So to describe a typical South Indian Hindu wedding, let us take a look at a Tamil Brahmin wedding. The Tamil Brahmin wedding is a long affair stretching over days. Even if some functions associated with the wedding are held in a modern fashion, the actual wedding ceremony is always done the traditional way.


A Tamil Brahmin wedding essentially has three categories of rituals, Pre wedding, wedding and post wedding rituals. The rituals begin a day before the wedding with the panda kaal muhurtham, which is a prayer held for a peaceful and uninterrupted wedding ceremony, followed by the sumangaliprarthana where the bride prays for blessings for a prosperous wedded life. The next major ritual is the palligaithallikkal, which is a fertility pooja, where a pot filled with nine type of grains is immersed in water. The most important of the pre-wedding rituals is the nichhayadhaartham, which is the engagement.It begins with a Ganesh pooja followed by exchange of new clothes for the bride and the groom from the family of the groom and the bride respectively.

Now it’s the wedding day and bride get ready with wearing most elegant gold jewellery designs and day begins at dawn with a mangalasnanam, which is a bath with haldi and kumkum. This is followed by the kashiyatra where in the groom pretends to be going away to kashi for a life dedicated to the gods, where by the bride’s father convinces him to stay and get married to his daughter. Once the groom arrives at the mandapam, his pada pooja is done, followed by which the bride arrives and they exchange garlands in the maalaimaatral ceremony. In some customs, it is done thrice and in some the bride and groom are lifted up by their maternal uncles to show the mischievous relationship and constant support of the uncle to his sister. This is followed by the oonjaal where the bride and groom sits on a swing and are rocked.

Now comes an important and emotional part of the wedding, the kanyadanam. In this ceremony the father of the bride places the bride on his lap and seeks the groom’s promise of love and protection for his girl, on which he gifts her to the groom forever. The groom now ties the thali- mangalsuthra around her neck and they take thesaptapadi. This is the seven rounds they take around the holy ritual fire, each a vow to each other. Each ritual is an art on its own and putting them all together with her beautiful pudavai, flowers and traditional gold ornaments like the beautiful hair jewellery, the nettichutti on the forehead , the chettinad gold necklaces , the dangling jhimkis, the armlet and the bangles, brings together a beautiful fun filled wedding.