Online Vs Offline Jewellery Shopping - Gold and Diamond Jewellery

Traditionally jewellery was bought on auspicious or special occasions like festivities, weddings etc. and making this purchase in itself was a huge affair that consumed days all together. However that’s hardly true anymore. Gold and diamond jewellery has become more affordable to a larger section of the society and though huge purchases are still made on occasions, smaller indulgences are far more common. With modern women preferring simpler, more intricate jewellery she can wear daily over grander designs, purchases have also become more frequent. With beautiful gold designs available now being worn as daily wear even with formal and western wear, there is hardly any excuse left to not buy gold.

Now for these shopping, people can hardly spend a few hours let alone days like we used to. Like the solutions to most of our ‘lack of time’ issues, this problem too can only be addressed through one solution, online solutions. When you don’t go through the hustle and traffic of the city for grocery shopping but instead do so in bigbasket and don’t run behind an auto, but instead get an uber, why do you still walk up and down the streets visiting multiple stores and ruin an entire day before choosing jewellery when you get a much larger spread of designs at one stop, that too at the comfort of your home.

The answer is quite simple, there is a lot more at stake here, when you are spending tens of thousands of rupees on a piece of jewellery. Well, let us put your doubts and worries to rest by answering some questions in your mind.

Are online jewelleries trustable?

 

Yes, if you are doing it on a website by a reliable jewellery like Chungath. Here in our website, we clearly describe the product, its weight, stones used, prices etc. that you will have a clear picture of what you are buying. All our gold ornaments are 916 hallmarked gold and diamond jewellery are 22 or 18 K gold with diamond stones certified by Government authorized gemstone institutes.

Is it safe to buy jewellery online?

 

Once you are sure the jewellery is authentic and pure and has decided to make a purchase, you can do so and pay online through a secure online payment gateway. Your jewellery will also be shipped through high security cargo and will also be insured against loss and theft. An invoice will also be sent to you the moment you make the purchase.

How can I know if it will suite me without actually trying it on?

 

Every store provides you with ample number of images of the product, its sizes, where on your body it will lie etc. However we have something that’s unique to our website, the virtual try feature. With virtual try, you can select a product and see how it looks on you virtually. Try it out on our website and say goodbye to your worries.

How do online jewelleries provide products at lower rates?

 

Online jewelleries can offer you products at wholesale rates because of lower overheads associated compared to those in jewelleries, like staff, jewellery showroom maintenance and many more. The benefits of the costs avoided are passed on to the customer and hence the customer enjoys lower rates.

Now that your questions have been answered and your doubts put to rest, why not try your first online gold and diamond jewellery shopping at our store right now, and experience the joy of jewellery shopping with our vast range of products like gold pendants online and diamond rings online and also custom made jewellery, without the hustle or the risk involved.

Most Used Gold Jewellery in Kerala Weddings

An Indian wedding is a celebration of weeks. From the clothes to the jewellery, the food to the music, everything is grand and big. A women’s wedding day is the best day of her life and she wants to and deserves to be the centre of attention on her special. The main differentiator that completely makes her stand out of the crowd is her grand traditional gold jewellery. No matter how modern the bride is, she still goes for traditional wedding jewellery sets for brides because of the grandeur it adds to her look and to the wedding.

While brides still go for the classic Malayali bride look with Kerala traditional jewellery pieces like the palakka mala, mullamottu mala, jhimkis etc. for the temple weddings, a lot of them do prefer a North Indian themed look at least for one function of the wedding, like the mehendi or the reception.

Some famous styles of North Indian jewellery preferred by Kerala brides are the heavy kundan works and polki works, that completely transform the attire of a bride with their huge neckpieces that spread across the neck and sometimes even till the shoulders. These are mostly styled with fancy sarees, lehengas or cholis that give a Mughal aura to the bride. The various antique jewellery pieces also bring about a sense of luxury and richness to the bride’s look.

Though the jewellery in itself is classic or antique, brides and stylists bring a twist with innovative ways to wear them. Grand neckpieces are used as head pieces (mathapatti),  arm cuffs and waist chains, Simpler necklaces as nettichutti (maangtikka), and grand pendants as jhoomar in the umraojaan style.

Some trends that remain unwaivered are the use of gold and diamond jewellery. Every bride has at least one beautiful gold and diamond neckpiece irrespective of size or grandeur. The classic name engraved gold engagement ring has also been irreplaceable in Malayali weddings.

Another trend seen in wedding jewellery sets for brides are the addition of diamonds. Diamonds are not seen in exclusive diamond jewellery anymore, they are now even embedded in traditional gold jewellery. Diamonds are seen in classic Kerala jewellery, Mughal jewellery, gemstone jewellery and more bringing a contemporary touch to classic timeless styles. Uncut diamonds are also another antique trend of the Mughal rajas that has arose again and is the style rage of the season. 

There are so many beautiful styles available, it’s actually become harder for the bride to make up her mind on what she wants. So our one big tip for you is to decide what theme you would like for your wedding and attire, or the colour tone you would prefer. For example if you want a Mughal look, go for heavy kundan and polki and luxurious colours like royal green, red, blue etc. However if you’d rather go for a classic wedding, chose pastel shades, and diamond and gemstone jewellery. Now whatever style it is that you have chosen, we assure you, you can find the latest jewellery designs in that style right at our online store, www.chungathjewellery.com . Happy shopping!

Most Demanding Jewellery Designs in Kerala

As beautiful as the variety of designs we hold are, As one of the top gold jewellery in Kerala in Chungath jewellery we can see much classic designs being loved and demanded more than others. Some such highly demanded designs are Chettinad necklace designs, Calcutta model gold necklace, Singapore design gold necklace, and Kerala ruby emerald necklace and Polki necklace design. Each has its own features that make it unique. While for Chettinad designs, it’s the intricate craftsmanship and influence of Hindu mythology that makes it timeless, for the Calcutta and Singapore designs it’s the modern mold designs that makes it trendy.

Exquisite Patterns Chettinad Necklaces

 

Being a land of deep rooted heritage, Chettinad’s gold is also highly influenced by its heritage. Chungath Jewellery is famous for temple jewels, the designs showcase Hindu goddesses and auspicious figures in its designs. Most elegant and unique collections of chettinad gold necklace designs can shop now from the most trusted jewellers of Kerala.

Exclusive Calcutta Model Necklaces

 

 

Known for its arts and crafts, Calcutta is no less famous in jewellery either. Calcutta design necklaces are beautiful gold necklaces that drape around the neck and add gleam to your face. With droplets and golden beads, the Calcutta designs necklace are vibrant. Calcutta Kankans are also famous and serve as auspicious bangles in many cultures.

Exported Singapore Design Necklaces

 

Singapore design Necklaces have trendy show stopper looks. Infamous for its striking transformation designs, Singapore necklaces help you add style to any attire. These designs are mostly seen having floral patterns and are best suited for simple occasions where class and elegance matters. With singapore designs jewelleries, less is more.

Alluring Ruby Emerald Necklace Designs

 

Gold in itself brings forth a beauty in you, with the addition of ruby and emerald, it becomes manifold. The precious stones become a differentiation in an otherwise monotonous yellow gold. The addition of colour with ruby emerald design jewellery is being seen in traditional Kerala designs like the palakka mala, mango mala etc. since time immemorial. However now we can also see them in latest designs with uncut diamonds and other precious stones.

Ravishing Polki Necklace Designs

 

 Polki is the way to go if you are planning for a traditional North Indian look. Introduced by the Mughals who loved diamonds in its pristine natural form, polki necklace designs are an arrangement of uncut diamonds in gold. Many often confuse kundan and polki. While kundan is essentially glass, polki is unearthed diamonds in their natural form without cutting or polishing. It requires a lot of expertise and detailing to make them perfectly.