Importance of Gold in Indian Weddings.

 Wedding day means, in the case of a women, wedding day is a dream and

the happiest day of her being. So she imagine, the princess of the function and grew up to

be the most beautiful bride and more the loveliest gold,diamondnecklaces, bangles and 

rings.

                     

                      Gold jewelleries and indian weddings are deeply connected. In Indian 

wedding, womens are wearing an ample variety of jewellery and traditional jewellery 

designs are always one of the high demanded items in indian weddings. Bridal jewelleries 

have some great importance in women’s life, and it can make a women feel special,

beautiful and stylish.

     

                    Chungath Jewellery is one of the foremost jewellery shop in India, having an

 exquisite collection of jewellery in bridal gold, diamonds created by the finest artisans of

 India.

Chungath jewellery offers an extra bridal collection of indian gold and diamond

sets, and latest various traditional designs for bridal and gold rings for women.We are the

best jewellers in India with beautiful wedding gold jewellers and an extra-ordinary 

collection of latest and various traditional collections from our stores. Our enchanting 

collections are created by our expert artisans, designed for the whole collections and less 

making charges is the main feature of chungath group.

           Chungath jewellery is a heaven of gold and diamonds, and the latest whole 

collection of bridal sets. Bridal purchases have an high emotional values, and its provide

a sweet and lovely memories for your life at any time. And a wedding or engagement 

rings are one of the precious gift of your life and more valuable. Chungath jewellers offers,

extra wide variety of  bridal jewellery sets gold. 

Wedding Jewellery Sets for Brides

The beautiful bridal Jewellery set collection for you to make your wedding perfect. Now is available at different models of wedding Jewellery collection. Traditionally Keralites have always loved their gold at the time of a wedding. They will buy the wedding gold Jewellery set to celebrate their time. Everyone changes their lifestyle but, the love of gold is stable.

There are different communities and groups across Kerala, So we have more collections of  Bridal Jewellry Sets for different communities and groups. The chungath bridal collections with a wide range of necklaces, jhumkis, bangles and odyanms are unique and nature.

Wedding is the most valuable time in life and the culture is different at different places, the Chungath Jewellery have Wedding Jewellry Sets collections it is also available in different patterns, designs etc.. T The Chungath jewellery began the search for the most beautiful and innovative ideas in jewellery designs around 100 years ago. Our unique legacy in the jewellery business made the group the most favourite and trusted jewellery among the families in Kerala. These traits of Tone, Purity and Trust help us to win the heart of millions of customers across Kerala. The other specialty is online purchase customers have to easy to buy our product in online

Buy 916 gold ornaments online

Gold, Its beautiful the warm yellow metal. For Indian women's gold is everything and it's a tradition and legacy to wear trendy and latest design gold jewellery. In India, for women gold is a symbol of power and wealth, especially on her wedding day. And Indian have a tradition thay buying gold in some special days like Akshay Tritiya is a way to welcome goddess lakshmi to home. 

While talking about conceiving gold its important check the quality of the ornaments. There is always a chance for get cheated on buying gold from untrusted jewellery. Chungath jewellery is one of the most leading and trusted brand that spreads across Kerala. Chungath provides 916 bis hallmarked gold ornaments with all new latest and trendy collection. Also chungath jewellery provides a wide range of Kerala traditional jewellery designs at the most affordable price ever. If you are planning to buy gold ornaments, its time to reach the most trusted jewellery to buy money worthy ornaments that blows your mind with less making charges. 

Aslo Chungath Jewellery offers Online shopping facility. Here you can select from thousands of designs that apt for you within your budject. Here you can shop for latest and trendy gold earrings designs, wedding jewellery sets, uncut diamond jewellery and keralas traditional ornaments like ashtalakshmi bangles at lowest price. By shopping online with Chungath you can avail free door delivery across Kerala. Shop now.

Buy Diamond Jewellery Online

When it comes to purchase diamond jewellery, online shopping will be the best answer. Compared to traditional way of buying jewellery, online shopping gives a fully fledged shopping experience at your own place while being fully educated.

Chungath Jewellery provides a detailed explanation about various jewellery items.  When you buy diamond jewellery online through the Chungath online cart, you are able to take as much time as you’d like to research on the features of these items.

The collection of diamond rings online & diamond earrings online practically never ends on Chungath Jewellery online cart. While buying diamond jewellery online, one can compare prices of different jewellery items with that of other jewellery by searching online itself. The travelling time and the effort are less compared to the traditional way of shopping.

In overall, we can say online jewellery shopping is the best way to give you the full control of shopping from the very beginning to end. You can take as much time you’d like to learn on each items. Also there are thousands of designs visible by operating on your fingertips, and can also compare as many pieces as you want.

Enhance your magnificent beauty within you with our traditional ornaments

Tradition, diversity and elegance are the things what you will find in the immeasurable jewelry patterns in Kerala. Wearing traditional ornaments is an evergreen dream of each and every bride in Kerala.

Some of the works of traditional ornaments are Poothali Mala, Lakshmi Mala, Kasu Mala, Karimani Mala etc.

1. Poothali Mala

poothali mala is also known as flower necklace which is worn by the brides of the State of Kerala. We can see the small thaali’s that hang from each piece of gold.

2.Lakshmi Mala

As It's name suggests this traditional ornament has number of coins strung with the goddess lakshmi, the symbol of wealth and prosperity, coded in every coin.

3. Kasu Mala

In Kasu Mala, You can find a lot of gold coins together. 'Kasu' indicates 'Coins' and 'Mala' means 'necklace'

4. Karimani mala

This  ornament is similar to mangalsutra and has gold and black pearls.

Although gold ornaments are made happily in all parts of Kerala,  Chungath jewellery is a shopping paradise for Gold Jewellery Online Shopping. Chungath Jewellery has the maximum number of kerala jewel designs under one roof. So, we the team Chungath invite you to come to our castle, and return home with the precious traditional elegance of Kerala Jewelry patterns.

Buy Diamond Jewellery for your Loved ones

Chungath Jewellery is a heaven of gold and diamonds. Diamonds are a significant purchase with high emotional value. It provides a sweet memories for your life at any time, it's a lifetime valuable gift. Clarity, cut and carat weight, color is a main factor in a diamond’s overall quality. Thus, Chungath Jewellery always gives the valuable diamonds at the most affordable prices to their customers.

Why Diamond is valuable

                                  Every diamond is unique. A variety of factors which affect the price of a diamond. Diamonds are mostly valuable rather than gold. Because the diamonds can mainly 4 C’s features, Cut, Color, Clarity, and Carat-Weight. It’s a specific qualities that establish its value. And as the carat weight of a diamond increases so does its rarity and therefore its price. Diamonds are always precious and it keeps and satisfies individual standards and the beauty. Chungath Jewellery now offers world class diamond ornaments for you. Our collections includes of Diamond Rings, Necklaces, Pendants etc. And also Chungath Jewellery owns a new collection of diamond engagement ring for women with precisous uncut diamonds. Come rech us and experience the joy of shopping with us.

Express your love with Chungath Jewellery Diamond Ornaments

                           

                                                                                                                     

                                     A diamond is the best gifts for your loved ones, express your unconditional love for your loved gifting Chungath Jewelley iamond drop earrings. Your gifts are always precious, So choose a valuable and suitable gifts at any time, so make it easy with Chungath Online gifting, purchase your valuable gifts such as diamond rings online from our online store with free delivery across Kerala and spread your love with your loved one.

Benefits of purchasing gold online

As much as women love jewellery, jewellery shopping is not something we look forward to, especially wedding jewellery shopping. You might wonder ‘why!’, when we love both jewellery and shopping alike, then why not love it when they are put together.

The reason is simple. It is a huge decision where you spend a lot of money. So you want to be extremely sure and confident of the decision you take, which in turn results in day-long searches and deliberations. By the time you are done and have selected that perfect piece of jewellery you would have hopped from one jewellery store to the next, covering all the good jewellery stores in the city wasting hours altogether.

It is high time we lose this habit and embrace the new, and start loving jewellery shopping. We live in a time where everything is made easier and more accessible by the internet, then why not jewellery shopping. Yes there is a perfect solution to this problem and it is online jewellery shopping Online jewellery shopping takes out everything you hate about shopping for jewellery, leaving you with only the good bits, like admiring the most beautiful Gold necklace online, trying them on (virtually) and enjoying how the piece looks on you. Online shopping also enables you to shop at the comfort of your home rather than moving around all day hoping from one jewellery to another. It also allows you to view wider collections of jewellery that may be available in any of the showrooms, or even not made yet, where as physical jewellery stores are limited by their stock keeping abilities. When you can get your wedding jewellery shopping done from your couch, with more options and better offers, why bother taking the time and effort to spend a day on jewellery shopping in the traffic. Visit our ecommerce portal and be blown away by the large collections available.

Traditional Gold Jewellery

Indians are a people who look forward to the future, strive towards it, and yet hold our culture and tradition close to our hearts and lifestyle. This can be seen in our fashion choices as well, especially on important days like festivities, functions etc. No matter what you wear on a day to day basis, on a special occasion you still go back to your roots and wear a choli or a saree with traditional gold ornaments.

This is mainly because we believe they are special and traditional gold ornaments are auspicious and bring in luck and prosperity. Our love for age old designs and antiques remains constant but the way we shop them has changed drastically over the years. From many small jewellery stores on a street to jewellery shopping complexes to online jewellery shopping. Now you can find the best designs in gold necklaces online. You don’t have to hop from one store to another in search for those perfect pair of ear rings, you can now easily shop gold earrings designs online At our online jewellery shopping portal you can find a wide variety of jewellery under different categories like earrings, bangles, rings, necklaces etc. under many different collections based on make and style. Our website is user friendly and easy to navigate, that you can find any piece within minutes.

We understand you hesitate to shop wedding jewellery online because of the large sums of money the transaction requires. But you needn’t worry, because we have integrated safe payment gateway in our website that you can pay us online directly in seconds. So why wait, try online jewellery shopping today!

Gold Ornaments

What will be the first thing that comes to your mind when you hear about gold ornaments?  It could be the stoned ashtalakshmi bangles passed on by your grandma which is now safely residing on your bank locker!  Or, the wedding jewelry sets presented by your father for your wedding. It can also be the gold birthstone ring gifted by your husband for your first wedding anniversary. Gold always evokes the nostalgic feeling and it has been remaining as a symbol of nostalgia for centuries.

There is a very strong emotional factor attached to the buying of jewellery. An antique gold pendant may be nothing but a gold ornament. Of course we are respecting the economic value of it!  But for you it may be more than that. It can be is a long cherished family heirloom for you because of your emotional attachment to it. Have you noticed something? The feeling of nostalgia can bring people more closely. Many studies related to nostalgia as a psychological resource proved that it can make us feel safe and loved. More than a mere reminiscing, nostalgia is a feeling. Or may be much more to it! We often feel happy and comforting while nostalgize. In the time when we experience the feeling of nostalgia, we have higher self-esteem, feel closer to loved ones and feel that life has more meaning.

Nostalgia is as a longing for a home that no longer exists.  It is a sentiment of loss and displacement, but it is also a romance with one’s own phantasy.  Early this year, The House of Chaumet, the oldest luxury Jewellery house in France which founded in 1780 organised ‘Une Education Sentimentale’, a romantically titled jewellery exhibition in Paris. During the event, Chaumet showcased a series of heritage jewellery brands along with its contemporary creations, neatly linking archival pieces with new designs, antique gold pendants delving into the house’s long and storied past while introducing a new range. The exhibition evoked the French nostalgia. They remembered Napoleon and Josephine who appointed Nitot, the founder of Chaumet’s founder, as her official jeweller in 1805. It was also an ode to lovely old French traditions of the gifting of jewellery to mark birthdays, engagements, anniversaries and other occasions of sentiment.

Every person has at least a few find or precious memories which can be used as a source of nostalgia. For many it is much associated with their gold and diamond jewellery. The nostalgic feeling while seeing it or remembering about it, make them by more positive in their life.

Traditional Kerala Ornaments

Indian weddings since time immemorial has been a colourful and vibrant affair, more so in the south, where weddings are filled with religious rituals, prayers …. And ofcourse gold. Though some find the brides covered with gold as a waste of money, south Indians don’t, and all for a good reason so. The gold that bride wears on her wedding day is seen as her parents’ blessing for her long and happy marital life. In south Indian weddings especially in Kerala main attractions are traditional Kerala jewelleries such as nagapadathali, sarapoli mala, palakka mala, pavithrakettu mala etcThe gold is seen as auspicious and are placed highly in all the rituals as well. So that they are not even worn on the legs (anklets are usually made with silver).


We often see that when we say ‘He is a south Indian’ people often take it as ‘He is Tamil’. The image of a south Indian is deeply etched in the minds of others as a Tamil Brahmin. So to describe a typical South Indian Hindu wedding, let us take a look at a Tamil Brahmin wedding. The Tamil Brahmin wedding is a long affair stretching over days. Even if some functions associated with the wedding are held in a modern fashion, the actual wedding ceremony is always done the traditional way.


A Tamil Brahmin wedding essentially has three categories of rituals, Pre wedding, wedding and post wedding rituals. The rituals begin a day before the wedding with the panda kaal muhurtham, which is a prayer held for a peaceful and uninterrupted wedding ceremony, followed by the sumangaliprarthana where the bride prays for blessings for a prosperous wedded life. The next major ritual is the palligaithallikkal, which is a fertility pooja, where a pot filled with nine type of grains is immersed in water. The most important of the pre-wedding rituals is the nichhayadhaartham, which is the engagement.It begins with a Ganesh pooja followed by exchange of new clothes for the bride and the groom from the family of the groom and the bride respectively.

Now it’s the wedding day and bride get ready with wearing most elegant gold jewellery designs and day begins at dawn with a mangalasnanam, which is a bath with haldi and kumkum. This is followed by the kashiyatra where in the groom pretends to be going away to kashi for a life dedicated to the gods, where by the bride’s father convinces him to stay and get married to his daughter. Once the groom arrives at the mandapam, his pada pooja is done, followed by which the bride arrives and they exchange garlands in the maalaimaatral ceremony. In some customs, it is done thrice and in some the bride and groom are lifted up by their maternal uncles to show the mischievous relationship and constant support of the uncle to his sister. This is followed by the oonjaal where the bride and groom sits on a swing and are rocked.

Now comes an important and emotional part of the wedding, the kanyadanam. In this ceremony the father of the bride places the bride on his lap and seeks the groom’s promise of love and protection for his girl, on which he gifts her to the groom forever. The groom now ties the thali- mangalsuthra around her neck and they take thesaptapadi. This is the seven rounds they take around the holy ritual fire, each a vow to each other. Each ritual is an art on its own and putting them all together with her beautiful pudavai, flowers and traditional gold ornaments like the beautiful hair jewellery, the nettichutti on the forehead , the chettinad gold necklaces , the dangling jhimkis, the armlet and the bangles, brings together a beautiful fun filled wedding.

Kerala Bridal Jewellery

Most important thing which needs extra care for a bride is to select the wedding jewellery. It is really important to choose the right ornaments as the wedding jewellery defines beauty of bride. When you shop the bridal jewellery set carefully select the right pieces which can make style statement on your wedding day. Most of the gold jewellers provides gold bridal sets but you need to select a trusted gold jeweller who have legacy and affordable. Also use advance booking offers to book gold when the gold price drops. Typical antique gold jewellery have a distinct style of its own which stands apart from the modern styles.

Traditional kerala Gold jewellery

Kerala has its own antique jewellery designs which reflects tradition and culture. Most of the kerala traditional designs have exquisite minutes details which can only crafted by a expert gold smith. there are lots of beautiful designs like Lakshmi mala and Palakka mala. Lakshmi mala is typically created with gold coins which features an tiny image of goddess laksmi in the centre. Plakka mala is a mix of emerald and ruby which is crafted with gold. 

Platinum Jewellery Online Shopping

Platinum has gained a lot of popularity recently with its positioning as the ultimate symbol of commitment and everlasting love. A much rare metal than gold, platinum is pricier as well. Earlier platinum essentially meant expensive platinum necklaces for women, however now with brands coming out with simple yet elegant designs, platinum is not out of reach for anybody. However we always notice that vast collections of smaller designs in Platinum are difficult to find in individual jewellery stores. To find large and varied collections of intricate designs, platinum jewellery online shopping is the best choice.

The most popular designs in platinum are platinum rings. You can find collections of different ranges of rings in varied price ranges while platinum jewellery online shopping .They are commonly used as engagement and wedding bands, over the earlier popular choice, gold. One major reason is the influence of the west, where white jewellery is popular over its yellow counterpart. Another reason is the change in our dressing style. Being a piece of jewellery that you wear every day for the rest of your life, you have to make sure it matches with the kind of attire you wear. While gold goes better with ethnic and traditional wear, platinum suits modern clothes like western wear, casual wear and formal wear better. Yet another reason to choose platinum over gold is its resistance to wear and tear. Platinum over the years, gains shine and lustre because of a coating that is formed on the jewellery as time passes. On the whole Platinum jewellery is a good choice for jewellery you would like to use regularly or on occasion as well.

Simple platinum earrings and pendants are also a popular choice for gifting. With beautiful designs symbolising love, friendship and commitment, platinum earrings and pendants are an ideal choice for gifting on special occasions like birthdays, anniversaries etc. They are also great personal indulgences as well. Buy yourself an envy worthy beautiful set, perfect for daily use with your casual wear or your formal wear and flaunt them unapologetically. Whatever be your choice, make sure to try out platinum jewellery online shopping to find the best collection at the best prices

Why gold jewellery online shopping is the most sensible choice

All of us know jewellery shopping is a tedious job that consumes a whole day. By the time you find that piece you love, you would have already walked up and down the street, browsing through multiple stores taking hours altogether. In an era where everything is made simpler, isn’t there a solution for this herculean task. Ofcourse there is, Gold jewellery online shopping!

Taking out the hassles of jewellery shopping, online shopping leaves for us only the good part of browsing through multiple designs, drooling over them and then finally buying that perfect gold bangle online. Though online shopping has gained great popularity in India and more and more people chose it over retail stores, online jewellery shopping hasn’t gained a similar popularity. The primary reason is customers’ aversion towards transacting large sums of money online. The fact is however that, transacting online is as safe as any other methods through our safe online payment gateways. The second reason is the worry of big gold wedding bridal jewellery sets being delivered to the house. Is it safe enough? What if it gets stolen or damaged? Worry not, at Chungath we deliver your gold through high security specialty couriers and are fully insured. Now that you know gold jewellery online shopping is completely safe, let’s move on to all the perks of it.

Unlike the limited design collection of any single store, no matter how large, our online store has a large variety of designs you can browse through. They are also classified into various categories based on metal used like platinum silver, white gold and gold , based on stones used as diamonds, precious stones and based on patterns as Chettinad designs, Kolkata designs, Kerala traditional jewellery designs and more. They are also described in detail and provided with details like weight, stone weight, making charges, price and more. HD images with zoom options are also provided so that you can inspect the design to your heart’s content. And if that’s not enough, we also provide you with our special virtual try feature were you can see, how the jewellery will look once worn.

Online Vs Offline Jewellery Shopping - Gold and Diamond Jewellery

Traditionally jewellery was bought on auspicious or special occasions like festivities, weddings etc. and making this purchase in itself was a huge affair that consumed days all together. However that’s hardly true anymore. Gold and diamond jewellery has become more affordable to a larger section of the society and though huge purchases are still made on occasions, smaller indulgences are far more common. With modern women preferring simpler, more intricate jewellery she can wear daily over grander designs, purchases have also become more frequent. With beautiful gold designs available now being worn as daily wear even with formal and western wear, there is hardly any excuse left to not buy gold.

Now for these shopping, people can hardly spend a few hours let alone days like we used to. Like the solutions to most of our ‘lack of time’ issues, this problem too can only be addressed through one solution, online solutions. When you don’t go through the hustle and traffic of the city for grocery shopping but instead do so in bigbasket and don’t run behind an auto, but instead get an uber, why do you still walk up and down the streets visiting multiple stores and ruin an entire day before choosing jewellery when you get a much larger spread of designs at one stop, that too at the comfort of your home.

The answer is quite simple, there is a lot more at stake here, when you are spending tens of thousands of rupees on a piece of jewellery. Well, let us put your doubts and worries to rest by answering some questions in your mind.

Are online jewelleries trustable?

 

Yes, if you are doing it on a website by a reliable jewellery like Chungath. Here in our website, we clearly describe the product, its weight, stones used, prices etc. that you will have a clear picture of what you are buying. All our gold ornaments are 916 hallmarked gold and diamond jewellery are 22 or 18 K gold with diamond stones certified by Government authorized gemstone institutes.

Is it safe to buy jewellery online?

 

Once you are sure the jewellery is authentic and pure and has decided to make a purchase, you can do so and pay online through a secure online payment gateway. Your jewellery will also be shipped through high security cargo and will also be insured against loss and theft. An invoice will also be sent to you the moment you make the purchase.

How can I know if it will suite me without actually trying it on?

 

Every store provides you with ample number of images of the product, its sizes, where on your body it will lie etc. However we have something that’s unique to our website, the virtual try feature. With virtual try, you can select a product and see how it looks on you virtually. Try it out on our website and say goodbye to your worries.

How do online jewelleries provide products at lower rates?

 

Online jewelleries can offer you products at wholesale rates because of lower overheads associated compared to those in jewelleries, like staff, jewellery showroom maintenance and many more. The benefits of the costs avoided are passed on to the customer and hence the customer enjoys lower rates.

Now that your questions have been answered and your doubts put to rest, why not try your first online gold and diamond jewellery shopping at our store right now, and experience the joy of jewellery shopping with our vast range of products like gold pendants online and diamond rings online and also custom made jewellery, without the hustle or the risk involved.

Most Used Gold Jewellery in Kerala Weddings

An Indian wedding is a celebration of weeks. From the clothes to the jewellery, the food to the music, everything is grand and big. A women’s wedding day is the best day of her life and she wants to and deserves to be the centre of attention on her special. The main differentiator that completely makes her stand out of the crowd is her grand traditional gold jewellery. No matter how modern the bride is, she still goes for traditional wedding jewellery sets for brides because of the grandeur it adds to her look and to the wedding.

While brides still go for the classic Malayali bride look with Kerala traditional jewellery pieces like the palakka mala, mullamottu mala, jhimkis etc. for the temple weddings, a lot of them do prefer a North Indian themed look at least for one function of the wedding, like the mehendi or the reception.

Some famous styles of North Indian jewellery preferred by Kerala brides are the heavy kundan works and polki works, that completely transform the attire of a bride with their huge neckpieces that spread across the neck and sometimes even till the shoulders. These are mostly styled with fancy sarees, lehengas or cholis that give a Mughal aura to the bride. The various antique jewellery pieces also bring about a sense of luxury and richness to the bride’s look.

Though the jewellery in itself is classic or antique, brides and stylists bring a twist with innovative ways to wear them. Grand neckpieces are used as head pieces (mathapatti),  arm cuffs and waist chains, Simpler necklaces as nettichutti (maangtikka), and grand pendants as jhoomar in the umraojaan style.

Some trends that remain unwaivered are the use of gold and diamond jewellery. Every bride has at least one beautiful gold and diamond neckpiece irrespective of size or grandeur. The classic name engraved gold engagement ring has also been irreplaceable in Malayali weddings.

Another trend seen in wedding jewellery sets for brides are the addition of diamonds. Diamonds are not seen in exclusive diamond jewellery anymore, they are now even embedded in traditional gold jewellery. Diamonds are seen in classic Kerala jewellery, Mughal jewellery, gemstone jewellery and more bringing a contemporary touch to classic timeless styles. Uncut diamonds are also another antique trend of the Mughal rajas that has arose again and is the style rage of the season. 

There are so many beautiful styles available, it’s actually become harder for the bride to make up her mind on what she wants. So our one big tip for you is to decide what theme you would like for your wedding and attire, or the colour tone you would prefer. For example if you want a Mughal look, go for heavy kundan and polki and luxurious colours like royal green, red, blue etc. However if you’d rather go for a classic wedding, chose pastel shades, and diamond and gemstone jewellery. Now whatever style it is that you have chosen, we assure you, you can find the latest jewellery designs in that style right at our online store, www.chungathjewellery.com . Happy shopping!